Ames Botanical Garden - Rebrand Mockup
Studio assignment to create a full rebranding and environmental design system for a local business near ISU. I chose Reiman Gardens, a nearby botanical garden, whose wayfinding system was inconsistent in design and readability. My solution is a larger wayfinding system of cut and engraved stone as well as a consistent color scheme for all other signage.
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/4c3676c3-9c39-47fe-bc21-23abf1fb3684_rw_1920.png?h=9775319ae779e5e476a9652e878cf4db)
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![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/a9646b74-28f1-4075-8e7d-38d39706c250_rw_1200.png?h=9bcb7f36f54b0bf4811a1791b8971ee8)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/85b6faa5-fe94-4d18-bd91-1712a804a482_rw_1200.png?h=f22196ca79bbd1a6715035d52dd7eaf7)
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![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/cf934b07-e1f3-4132-aaca-5566d405e359_rw_1920.png?h=c0996aad5247ed64ff575210f2f2b388)
ABC Dog Academy
This project involved developing a brand identity for a startup dog training business for my mother. Her only requirements were to use the name ABC Dog Academy, include her favorite color red, and create a simple but clear logo. She is currently using this identity for her business cards and website, with hopes of expanding to other branded products.
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/4bfe49ea-3a2f-4828-8327-b67d17436ddb_rw_1200.png?h=9800a8041f5aeee1cfb0e7877c1a80a1)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/615865a7-b045-4c5a-be01-7a25477d1e90_rw_3840.jpg?h=99f0009c9f4085fb767a7e031b879e18)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/95973529-fe42-48ee-8d24-52e53fbf35c0_rw_1920.png?h=48865f30a07a10fc4765e62f087ae490)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/81cb6ca9-8dc2-42d8-9357-1ad99472c2f7_rw_1920.jpg?h=035ab87617d04717de422e55e1054123)
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Kodiak Rye Whiskey - Brand Mockup
Studio project involving the creation of an original product based on an animal. I developed a whiskey brand centered around the Kodiak bear and its power and reclusiveness to create a brand that felt strong, refined, and mature. The project required mockups of the product, an additional piece of merchandise, a social media presence, and two methods of advertising.
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/a68d9db7-9e02-4399-a0de-86b05a70b940_rw_1920.png?h=cffb4dbc264a40f08a7d47cfe0f38a49)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/8cbc46f2-91a3-47b4-ae0b-ddc1d5ccfba1_rw_1920.jpg?h=4459b3dfaea6195d9be19a0085a1d491)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/3d98a418-3070-4be4-9d42-7076010d0842_rw_1920.jpg?h=d8634eeac56232fe86d6a276c9c6dd41)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/517853f6-7118-4b5d-b668-52f3b5fafd69_rw_1920.jpg?h=10a2e9c4b89a9cdbe0bbd6d842bad7f5)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/aa32302e-d19a-4e56-9e1a-e234f107bc09_rw_1920.jpg?h=1d829dc8d015d73abb54d7055d8a50cf)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/a52c9d8e-a8cc-442e-9d3c-bcab7bf3460d_rw_1920.jpg?h=72bac8eabdbbcf837ee5b7ad810d4e1c)
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/9cd9a1a1-403d-4a70-9bc0-333e8ad9ed12_rw_1920.gif?h=71ee2d88c8f02983d62593b50255837d)
Misc. Commissioned Logos
![](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/105e3073-7c21-4a27-8cae-ca3e8a500a17_rw_1920.jpg?h=20b9100a17dec22c7dc78d8780c5162e)
![Commissioned for a colleague pursuing a career in interior design](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/278b40b4-cf83-48ed-bd27-6878c36e6e11_rw_1920.png?h=d8281c4e10b173ed3f6ee22ace893577)
Commissioned for a colleague pursuing a career in interior design
![Commissioned for a potential startup jewelry business](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/af2f81e9-4ec3-4657-80fc-b0dba82f9228_rw_1920.png?h=13cbcfff75d89b497a60d34b00044824)
Commissioned for a potential startup jewelry business
![Commissioned for a colleague pursuing a career in architecture](https://cdn.myportfolio.com/fa5018b1a10b8a8921e81ae5cfb13605/51d3572e-e5cc-44c5-9ad5-63ff0d5a8735_rw_1920.png?h=422d5650addf90497a69aa9d7c75e832)